Tag: Vox Media
The Age of the Skim
Back in the days of monopoly distribution, selling the news was a fantastic business. Local media outlets, with captive customers and competitive insulation, enjoyed profit margins as high as 25% or even higher. The internet dismantled their monopoly advantage. Now, offering general news like that is a shitty business. In a world where diversion is just a click or a swipe away, user engagement with general news products is irregular, with short, shallow usage sessions and erratic visit frequency. Smartphones have given birth to the Age of the Skim, which has made the engagement problem even worse. How to build audience by transforming skimmers into engaged customers with a predictable consumption habit is the singular challenge faced by media outlets today. The second challenge? Learning how to sell them, of course.
Plus, the fall 2021 update of the most interesting current developments in media…
How well do you know your market?
The content management system is important. But the customer management system is critical
Between a rock and a hard place
Traditional news monopolies had no incentive to invest in the art and science of creating user demand. So when the Internet arrived, users grabbed the chance to go to more interesting places. Can they be persuaded to come back?
Why is local news so boring?
There is an art to telling a story. Even a local news story can be rendered in an attractive way. So why isn’t it?
the lessons in product positioning and advertising sales from the sudden shakeout in digital media
When the circus came to town
– bad things happen when the status quo rules
You Gotta Pick Your Shots
Why digital advertising has failed to deliver on its original promise
Not Much Has Changed Since I’ve Been Gone. Except for Just One Thing.
Giant digital news networks are rising – will any newspaper company be among them?
The elementary mistake that destroyed one of the largest newspaper companies in the country
Can anyone be trusted?
Why you watch the news you watch and visit the news sites you visit
Too much of the news web is a remix – because good journalism costs money
A new year – and a new era in news
2015 – a new era in news begins. Just as cable television created a new product cycle in media, introducing brands like Discovery and CNN and HBO, so new digital brands like Vox and Buzzfeed and Reddit are rising on the Internet