Hey, there, millennial media person! Do you know what Customer Lifetime Value is and why it’s so important?
How to unpack the newspaper content bundle and reconstitute it as a local network of vertical news products. If newspapers don’t do this, someone else will
In 2018, digital publishers struggled again to make their advertising sales number. The problem is not the market share of Google and Facebook. The problem is the product, and the way it is sold. Here’s what to do about that…
Traditional news monopolies had no incentive to invest in the art and science of creating user demand. So when the Internet arrived, users grabbed the chance to go to more interesting places. Can they be persuaded to come back?
There is an art to telling a story. Even a local news story can be rendered in an attractive way. So why isn’t it?
the lessons in product positioning and advertising sales from the sudden shakeout in digital media