Traditional news monopolies had no incentive to invest in the art and science of creating user demand. So when the Internet arrived, users grabbed the chance to go to more interesting places. Can they be persuaded to come back?
2015 – a new era in news begins. Just as cable television created a new product cycle in media, introducing brands like Discovery and CNN and HBO, so new digital brands like Vox and Buzzfeed and Reddit are rising on the Internet