To create a successful new product, you may not need an Elon Musk, but you do need someone with a strong personality. How do you manage them? How do you insert them effectively into your company?
Differentiating your product is the ultimate marketing challenge in the digital world – and local doesn’t cut it
2015 – a new era in news begins. Just as cable television created a new product cycle in media, introducing brands like Discovery and CNN and HBO, so new digital brands like Vox and Buzzfeed and Reddit are rising on the Internet