Newspapers are dying and digital news companies are struggling because their newsrooms either refuse to listen to the markets they serve — or don’t know how to. In the age of data, they’re flying blind. It’s time for a new generation of news product specialists…
the story behind the bankruptcy of one of America’s largest newspaper companies — and why other newspaper companies are zombies, too
The content management system is important. But the customer management system is critical
Hey, there, millennial media person! Do you know what Customer Lifetime Value is and why it’s so important?
How to unpack the newspaper content bundle and reconstitute it as a local network of vertical news products. If newspapers don’t do this, someone else will
Fox News Channel hosts are brazen in their allegiance to Trump and his agenda. It’s as if they work for Pravda, the mouthpiece of the politburo. But behind their pretense of objectivity, mainstream media is no less biased
the lessons in product positioning and advertising sales from the sudden shakeout in digital media