Tag: newspapers

Putting Humpty Dumpty together again

How to unpack the newspaper content bundle and reconstitute it as a local network of vertical news products. If newspapers don’t do this, someone else will

Pravda, the U.S.A. edition

Fox News Channel hosts are brazen in their allegiance to Trump and his agenda. It’s as if they work for Pravda, the mouthpiece of the politburo. But behind their pretense of objectivity, mainstream media is no less biased

The horse has bolted

Without access to your personal data, digital media companies cannot give you what you want – or make a buck

Shakeout?

the lessons in product positioning and advertising sales from the sudden shakeout in digital media

Bite the hand that feeds you

– why traditional media companies must set their digital ventures free

Why is marketing so important?

– because without an audience, you’re talking to yourself