Tag: newspaper product development
This is a Stick-Up
Rupert Murdoch’s Wall Street Journal has adroitly managed the transition to digital. The London Times, not so much. His other newspapers around the world? Not at all. So, he’s leading the charge to hold Google and Facebook to ransom. Plus, as always, the latest update of interesting recent developments around the world of media…
Living in LaLa Land
The herd is almost always wrong. It seeks safety in numbers because it is lazy, and terrified of an original idea. Independence could get you killed. That’s why conventional thinking can cripple an established business. This examination of the editorial process inside news companies is a call for change based on new product and market thinking. Plus, the latest update on new developments across the world of media
How well do you know your market?
The content management system is important. But the customer management system is critical
Why is marketing so important?
– because without an audience, you’re talking to yourself
You Gotta Pick Your Shots
Why digital advertising has failed to deliver on its original promise