Tag: newspaper monopoly
How well do you know your market?
The content management system is important. But the customer management system is critical
Between a rock and a hard place
Traditional news monopolies had no incentive to invest in the art and science of creating user demand. So when the Internet arrived, users grabbed the chance to go to more interesting places. Can they be persuaded to come back?
You Gotta Pick Your Shots
Why digital advertising has failed to deliver on its original promise
Schädenfreude
The elementary mistake that destroyed one of the largest newspaper companies in the country
“The Only Newspaper In The World That Gives A Damn About Yerington” or, The End of Local Media
Differentiating your product is the ultimate marketing challenge in the digital world – and local doesn’t cut it
It’s tough being the boss
Digital First Media and McClatchy, the second and third-largest newspaper holding companies, are going south fast. What happened?
10 slides in 2 minutes
In just 10 slides and 2 minutes we show why newspapers capitulated to digital and what can be learned from it
Can anyone be trusted?
Why you watch the news you watch and visit the news sites you visit
