Rupert Murdoch’s Wall Street Journal has adroitly managed the transition to digital. The London Times, not so much. His other newspapers around the world? Not at all. So, he’s leading the charge to hold Google and Facebook to ransom. Plus, as always, the latest update of interesting recent developments around the world of media…
The content management system is important. But the customer management system is critical
Traditional news monopolies had no incentive to invest in the art and science of creating user demand. So when the Internet arrived, users grabbed the chance to go to more interesting places. Can they be persuaded to come back?
Why digital advertising has failed to deliver on its original promise
The elementary mistake that destroyed one of the largest newspaper companies in the country
Differentiating your product is the ultimate marketing challenge in the digital world – and local doesn’t cut it
Digital First Media and McClatchy, the second and third-largest newspaper holding companies, are going south fast. What happened?
In just 10 slides and 2 minutes we show why newspapers capitulated to digital and what can be learned from it
Why you watch the news you watch and visit the news sites you visit
There’s no Silicon Valley in Europe. Over the pond they take a different approach to technology development. It’s top-down versus […]
There is a level of fixed cost to newspaper publishing below which the business cannot be sustained
Business synergy is a myth – chasing it is fruitless An established company is always tempted to position a new […]
Any business leader worried about the future must build a culture that welcomes it For newspapers, the Internet offered one […]
The future is never a straight line projection of the past Strange to say, newspapers suffered from years of recurrent […]