The content management system is important. But the customer management system is critical
Traditional news monopolies had no incentive to invest in the art and science of creating user demand. So when the Internet arrived, users grabbed the chance to go to more interesting places. Can they be persuaded to come back?
Why digital advertising has failed to deliver on its original promise
The elementary mistake that destroyed one of the largest newspaper companies in the country
Differentiating your product is the ultimate marketing challenge in the digital world – and local doesn’t cut it
Digital First Media and McClatchy, the second and third-largest newspaper holding companies, are going south fast. What happened?
In just 10 slides and 2 minutes we show why newspapers capitulated to digital and what can be learned from it