Tag: media
The Age of the Skim
Back in the days of monopoly distribution, selling the news was a fantastic business. Local media outlets, with captive customers and competitive insulation, enjoyed profit margins as high as 25% or even higher. The internet dismantled their monopoly advantage. Now, offering general news like that is a shitty business. In a world where diversion is just a click or a swipe away, user engagement with general news products is irregular, with short, shallow usage sessions and erratic visit frequency. Smartphones have given birth to the Age of the Skim, which has made the engagement problem even worse. How to build audience by transforming skimmers into engaged customers with a predictable consumption habit is the singular challenge faced by media outlets today. The second challenge? Learning how to sell them, of course.
Plus, the fall 2021 update of the most interesting current developments in media…
Rubbernecking
how the mad pursuit of user engagement forced social media companies to take responsibility for what is published on their platforms – and backed Facebook into a corner
Culture Clash
Predictable profitability is fatal without leadership committed to continuously challenging the assumptions on which it is based. You can’t do that if you don’t know how to build an open-minded and competitive culture
The luckiest guy on the planet
the story behind the bankruptcy of one of America’s largest newspaper companies — and why other newspaper companies are zombies, too
Pravda, the U.S.A. edition
Fox News Channel hosts are brazen in their allegiance to Trump and his agenda. It’s as if they work for Pravda, the mouthpiece of the politburo. But behind their pretense of objectivity, mainstream media is no less biased
Bite the hand that feeds you
– why traditional media companies must set their digital ventures free
Local news, emerging from the ashes
– local news in a post-newspaper world
The Media System is Broken
– and only you can save it
10 slides in 2 minutes
In just 10 slides and 2 minutes we show why newspapers capitulated to digital and what can be learned from it
Cox, Tribune and a story of self-disruption
In the disruptive digital world, only cannibals survive It’s now fashionable to trot out the Harvard Business School thesis on […]
BlastofWinter 