Tag: marketing

Why is local news so boring?

There is an art to telling a story. Even a local news story can be rendered in an attractive way. So why isn’t it?

The horse has bolted

Without access to your personal data, digital media companies cannot give you what you want – or make a buck

Shakeout?

the lessons in product positioning and advertising sales from the sudden shakeout in digital media

Why is marketing so important?

– because without an audience, you’re talking to yourself

Schädenfreude

The elementary mistake that destroyed one of the largest newspaper companies in the country

“The Only Newspaper In The World That Gives A Damn About Yerington” or, The End of Local Media

Differentiating your product is the ultimate marketing challenge in the digital world – and local doesn’t cut it

10 slides in 2 minutes

In just 10 slides and 2 minutes we show why newspapers capitulated to digital and what can be learned from it

The Sayonara Strategy: How Newspapers Will Fade Away

In 2018, more daily newspapers, by now out of cash and ideas, will be published only on Sundays, with news updates on online editions during the rest of the week