There is an art to telling a story. Even a local news story can be rendered in an attractive way. So why isn’t it?
the lessons in product positioning and advertising sales from the sudden shakeout in digital media
– because without an audience, you’re talking to yourself
The elementary mistake that destroyed one of the largest newspaper companies in the country
Differentiating your product is the ultimate marketing challenge in the digital world – and local doesn’t cut it
In just 10 slides and 2 minutes we show why newspapers capitulated to digital and what can be learned from it
In 2018, more daily newspapers, by now out of cash and ideas, will be published only on Sundays, with news updates on online editions during the rest of the week