How to unpack the newspaper content bundle and reconstitute it as a local network of vertical news products. If newspapers don’t do this, someone else will
In 2018, digital publishers struggled again to make their advertising sales number. The problem is not the market share of Google and Facebook. The problem is the product, and the way it is sold. Here’s what to do about that…
There is an art to telling a story. Even a local news story can be rendered in an attractive way. So why isn’t it?
the lessons in product positioning and advertising sales from the sudden shakeout in digital media
– because without an audience, you’re talking to yourself
The elementary mistake that destroyed one of the largest newspaper companies in the country
Differentiating your product in the digital world is the ultimate marketing challenge in the digital world – and local doesn’t cut it