Tag: marketing

Why is local news so boring?

There is an art to telling a story. Even a local news story can be rendered in an attractive way. So why isn’t it?

The horse has bolted

Without access to your personal data, digital media companies cannot give you what you want – or make a buck

Shakeout?

the lessons in product positioning and advertising sales from the sudden shakeout in digital media

Why is marketing so important?

– because without an audience, you’re talking to yourself

Schädenfreude

The elementary mistake that destroyed one of the largest newspaper companies in the country

“The Only Newspaper In The World That Gives A Damn About Yerington” or, The End of Local Media

Differentiating your product in the digital world is the ultimate marketing challenge in the digital world – and local doesn’t cut it