Tag: marketing

Starting up

As local newspapers continue their fall to extinction, digital news start-ups are emerging to fill the market gap. But do they understand how the market for news has changed? And do they understand the process of building a start-up business in the digital age?

Breaking the stranglehold on the news

Newspapers are dying and digital news companies are struggling because their newsrooms either refuse to listen to the markets they serve — or don’t know how to. In the age of data, they’re flying blind. It’s time for a new generation of news product specialists…

How well do you know your market?

The content management system is important. But the customer management system is critical

OK Boomer

Hey, there, millennial media person! Do you know what Customer Lifetime Value is and why it’s so important?

Putting Humpty Dumpty together again

How to unpack the newspaper content bundle and reconstitute it as a local network of vertical news products. If newspapers don’t do this, someone else will

Bucking the herd, again

In 2018, digital publishers struggled again to make their advertising sales number. The problem is not the market share of Google and Facebook. The problem is the product, and the way it is sold. Here’s what to do about that…

Why is local news so boring?

There is an art to telling a story. Even a local news story can be rendered in an attractive way. So why isn’t it?

The horse has bolted

Without access to your personal data, digital media companies cannot give you what you want – or make a buck