Tag: marketing

Why is marketing so important?

– because without an audience, you’re talking to yourself

Schädenfreude

The elementary mistake that destroyed one of the largest newspaper companies in the country

“The Only Newspaper In The World That Gives A Damn About Yerington” or, The End of Local Media

Differentiating your product in the digital world is the ultimate marketing challenge in the digital world – and local doesn’t cut it

10 slides in 2 minutes

In just 10 slides and 2 minutes we show why newspapers capitulated to digital and what can be learned from it

The Sayonara Strategy: How Newspapers Will Fade Away

In 2017, more daily newspapers, by now out of cash and ideas, will be published only on Sundays, with news updates on online editions during the rest of the week

Go as far as you can see – then you’ll be able to see farther

The secret to new product development in the Digital Age: Start small, fail early, fail often I’m going to let […]