Tag: local news

Bucking the herd, again

In 2018, digital publishers struggled again to make their advertising sales number. The problem is not the market share of Google and Facebook. The problem is the product, and the way it is sold. Here’s what to do about that…

The horse has bolted

Without access to your personal data, digital media companies cannot give you what you want – or make a buck

Why is marketing so important?

– because without an audience, you’re talking to yourself

You Gotta Pick Your Shots

Why digital advertising has failed to deliver on its original promise