Tag: journalism
Breaking the stranglehold on the news
Newspapers are dying and digital news companies are struggling because their newsrooms either refuse to listen to the markets they serve — or don’t know how to. In the age of data, they’re flying blind. It’s time for a new generation of news product specialists…
The luckiest guy on the planet
the story behind the bankruptcy of one of America’s largest newspaper companies — and why other newspaper companies are zombies, too
How well do you know your market?
The content management system is important. But the customer management system is critical
OK Boomer
Hey, there, millennial media person! Do you know what Customer Lifetime Value is and why it’s so important?
Pravda, the U.S.A. edition
Fox News Channel hosts are brazen in their allegiance to Trump and his agenda. It’s as if they work for Pravda, the mouthpiece of the politburo. But behind their pretense of objectivity, mainstream media is no less biased
Between a rock and a hard place
Traditional news monopolies had no incentive to invest in the art and science of creating user demand. So when the Internet arrived, users grabbed the chance to go to more interesting places. Can they be persuaded to come back?
Why is local news so boring?
There is an art to telling a story. Even a local news story can be rendered in an attractive way. So why isn’t it?
Local news, emerging from the ashes
– local news in a post-newspaper world
