Tag: journalism
Between a rock and a hard place
Traditional news monopolies had no incentive to invest in the art and science of creating user demand. So when the Internet arrived, users grabbed the chance to go to more interesting places. Can they be persuaded to come back?
Why is local news so boring?
There is an art to telling a story. Even a local news story can be rendered in an attractive way. So why isn’t it?
Local news, emerging from the ashes
– local news in a post-newspaper world
The Media System is Broken
– and only you can save it
When the circus came to town
– bad things happen when the status quo rules
Why is marketing so important?
– because without an audience, you’re talking to yourself
“The Only Newspaper In The World That Gives A Damn About Yerington” or, The End of Local Media
Differentiating your product in the digital world is the ultimate marketing challenge in the digital world – and local doesn’t cut it
Can anyone be trusted?
Why you watch the news you watch and visit the news sites you visit
