Tag: journalism

OK Boomer

Hey, there, millennial media person! Do you know what Customer Lifetime Value is and why it’s so important?

Pravda, the U.S.A. edition

Fox News Channel hosts are brazen in their allegiance to Trump and his agenda. It’s as if they work for Pravda, the mouthpiece of the politburo. But behind their pretense of objectivity, mainstream media is no less biased

Between a rock and a hard place

Traditional news monopolies had no incentive to invest in the art and science of creating user demand. So when the Internet arrived, users grabbed the chance to go to more interesting places. Can they be persuaded to come back?

Why is local news so boring?

There is an art to telling a story. Even a local news story can be rendered in an attractive way. So why isn’t it?

Why is marketing so important?

– because without an audience, you’re talking to yourself