Tag: future of news

Without advertising, your media product is toast – and other heretical thoughts

There are many who claim that the business of media advertising is dying, that it is impossible for publishers to compete with Google and Facebook, that subscription revenues are all publishers should rely upon. Let’s unpack these assertions and expose the naiveté behind them. Plus, the latest update of the most important recent developments across the world of media

This is a Stick-Up

Rupert Murdoch’s Wall Street Journal has adroitly managed the transition to digital. The London Times, not so much. His other newspapers around the world? Not at all. So, he’s leading the charge to hold Google and Facebook to ransom. Plus, as always, the latest update of interesting recent developments around the world of media…

Living in LaLa Land

The herd is almost always wrong. It seeks safety in numbers because it is lazy, and terrified of an original idea. Independence could get you killed. That’s why conventional thinking can cripple an established business. This examination of the editorial process inside news companies is a call for change based on new product and market thinking. Plus, the latest update on new developments across the world of media

The Age of the Skim

Back in the days of monopoly distribution, selling the news was a fantastic business. Local media outlets, with captive customers and competitive insulation, enjoyed profit margins as high as 25% or even higher. The internet dismantled their monopoly advantage. Now, offering general news like that is a shitty business. In a world where diversion is just a click or a swipe away, user engagement with general news products is irregular, with short, shallow usage sessions and erratic visit frequency. Smartphones have given birth to the Age of the Skim, which has made the engagement problem even worse. How to build audience by transforming skimmers into engaged customers with a predictable consumption habit is the singular challenge faced by media outlets today. The second challenge? Learning how to sell them, of course.

Plus, the fall 2021 update of the most interesting current developments in media…

Where’s the beef?

Five insights guaranteed to shortcut the path to profitability of any news start-up – they’re the basis of the playbook both Axios Local and 6AM City are using to fuel the rapid growth of their local offerings. Plus, the usual summary of the latest developments in digital media, from another epic Murdoch fail to Nextdoor’s public offering to the surprising resurgence of Yelp to a heartfelt memoriam for one of the last great newspaper editors…

My Spring 2021 $0.02 worth…

Everything happening in media right now, including the post-Trump slump in audiences, how CNN got lost, the big revenue challenge of newyorktimes.com, dialing up headlines for more clicks, the Washington Post technology strategy, the rebound in advertising, a confused Congress holds another hearing on social media, and how the newly-independent sovereign writer poses a threat to the companies they used to work for…

Small is Beautiful and Product is Everything

Everything that’s going on in the news business right now, from attempts to make Google and Facebook pay for linking to publisher websites, to the arrival of newsletter products in local markets, to the rise of the role of the news product manager, to subscription tax credits to support newspapers…in France, naturellement

Starting up

As local newspapers continue their fall to extinction, digital news start-ups are emerging to fill the market gap. But do they understand how the market for news has changed? And do they understand the process of building a start-up business in the digital age?

Rubbernecking

how the mad pursuit of user engagement forced social media companies to take responsibility for what is published on their platforms – and backed Facebook into a corner

Why is local news so boring?

There is an art to telling a story. Even a local news story can be rendered in an attractive way. So why isn’t it?

Not Much Has Changed Since I’ve Been Gone. Except for Just One Thing.

Giant digital news networks are rising – will any newspaper company be among them?

The Times and Facebook – it doesn’t really change a thing

The Times and Facebook are exploring a joint venture. But without refreshing the product for a new, younger audience, the Times will still find itself stuck in the same old newspaper demo – and that audience is leaving, one way or another

“The Only Newspaper In The World That Gives A Damn About Yerington” or, The End of Local Media

Differentiating your product is the ultimate marketing challenge in the digital world – and local doesn’t cut it

10 slides in 2 minutes

In just 10 slides and 2 minutes we show why newspapers capitulated to digital and what can be learned from it

Can anyone be trusted?

Why you watch the news you watch and visit the news sites you visit

Pimping

Too much of the news web is a remix – because good journalism costs money

A new year – and a new era in news

2015 – a new era in news begins. Just as cable television created a new product cycle in media, introducing brands like Discovery and CNN and HBO, so new digital brands like Vox and Buzzfeed and Reddit are rising on the Internet

Tener el martillo sin la una. To have the hammer without the nail.

There’s no Silicon Valley in Europe. Over the pond they take a different approach to technology development. It’s top-down versus […]

Nothing New Under the Sun

Digital news products face the same essential challenge of audience capture that traditional media faced

The Sayonara Strategy: How Newspapers Will Fade Away

In 2018, more daily newspapers, by now out of cash and ideas, will be published only on Sundays, with news updates on online editions during the rest of the week

Digital First Media – the end of the beginning

This is a great time to be in the news business – if you’re not a newspaper. Andreessen Horowitz just […]

Go as far as you can see – then you’ll be able to see farther

The secret to new product development in the Digital Age: Start small, fail early, fail often I’m going to let […]

The Future of the News Business: A Monumental Twitter Stream All in One Place

The extinction of newspapers does not mean the end of journalism, just the end of journalism as we know it…

Success Can Be Fatal

Any business leader worried about the future must build a culture that welcomes it For newspapers, the Internet offered one […]

Taking on the Oracle of Omaha – or have I lost my mind?

Berkshire Hathaway owns railcars as well as newspapers. Is their decline faster than he thought it would be?

Keeping Your Head Straight

It’s never the technology that’s important. It’s the market and economic forces driving it that matter the most Newspaper companies […]