the contrarian insights of a media veteran caught in the age of disruption
Hey, there, millennial media person! Do you know what Customer Lifetime Value is and why it’s so important?
the lessons in product positioning and advertising sales from the sudden shakeout in digital media
– and only you can save it
Giant digital news networks are rising – will any newspaper company be among them?
The Times and Facebook are exploring a joint venture. But without refreshing the product for a new, younger audience, the Times will still find itself stuck in the same old newspaper demo – and that audience is leaving, one way or another