Newspapers are dying and digital news companies are struggling because their newsrooms either refuse to listen to the markets they serve — or don’t know how to. In the age of data, they’re flying blind. It’s time for a new generation of news product specialists…
Traditional news monopolies had no incentive to invest in the art and science of creating user demand. So when the Internet arrived, users grabbed the chance to go to more interesting places. Can they be persuaded to come back?
To create a successful new product, you may not need an Elon Musk, but you do need someone with a strong personality. How do you manage them? How do you insert them effectively into your company?
Differentiating your product in the digital world is the ultimate marketing challenge in the digital world – and local doesn’t cut it