Tag: digital innovation

“The Only Newspaper In The World That Gives A Damn About Yerington” or, The End of Local Media

Differentiating your product in the digital world is the ultimate marketing challenge in the digital world – and local doesn’t cut it

A new year – and a new era in news

2015 – a new era in news begins. Just as cable television created a new product cycle in media, introducing brands like Discovery and CNN and HBO, so new digital brands like Vox and Buzzfeed and Reddit are rising on the Internet

Tener el martillo sin la una. To have the hammer without the nail.

There’s no Silicon Valley in Europe. Over the pond they take a different approach to technology development. It’s top-down versus […]

Nothing New Under the Sun

Digital news products face the same essential challenge of audience capture that traditional media faced

The Heart of the Newspaper Problem

There is a level of fixed cost to newspaper publishing below which the business cannot be sustained

The Sayonara Strategy: How Newspapers Will Fade Away

In 2018, more daily newspapers, by now out of cash and ideas, will be published only on Sundays, with news updates on online editions during the rest of the week