There are many who claim that the business of media advertising is dying, that it is impossible for publishers to compete with Google and Facebook, that subscription revenues are all publishers should rely upon. Let’s unpack these assertions and expose the naiveté behind them. Plus, the latest update of the most important recent developments across the world of media
Rupert Murdoch’s Wall Street Journal has adroitly managed the transition to digital. The London Times, not so much. His other newspapers around the world? Not at all. So, he’s leading the charge to hold Google and Facebook to ransom. Plus, as always, the latest update of interesting recent developments around the world of media…
The herd is almost always wrong. It seeks safety in numbers because it is lazy, and terrified of an original idea. Independence could get you killed. That’s why conventional thinking can cripple an established business. This examination of the editorial process inside news companies is a call for change based on new product and market thinking. Plus, the latest update on new developments across the world of media
Back in the days of monopoly distribution, selling the news was a fantastic business. Local media outlets, with captive customers and competitive insulation, enjoyed profit margins as high as 25% or even higher. The internet dismantled their monopoly advantage. Now, offering general news like that is a shitty business. In a world where diversion is just a click or a swipe away, user engagement with general news products is irregular, with short, shallow usage sessions and erratic visit frequency. Smartphones have given birth to the Age of the Skim, which has made the engagement problem even worse. How to build audience by transforming skimmers into engaged customers with a predictable consumption habit is the singular challenge faced by media outlets today. The second challenge? Learning how to sell them, of course.
Plus, the fall 2021 update of the most interesting current developments in media…
Five insights guaranteed to shortcut the path to profitability of any news start-up – they’re the basis of the playbook both Axios Local and 6AM City are using to fuel the rapid growth of their local offerings. Plus, the usual summary of the latest developments in digital media, from another epic Murdoch fail to Nextdoor’s public offering to the surprising resurgence of Yelp to a heartfelt memoriam for one of the last great newspaper editors…
As local newspapers continue their fall to extinction, digital news start-ups are emerging to fill the market gap. But do they understand how the market for news has changed? And do they understand the process of building a start-up business in the digital age?
To create a successful new product, you may not need an Elon Musk, but you do need someone with a strong personality. How do you manage them? How do you insert them effectively into your company?
Differentiating your product is the ultimate marketing challenge in the digital world – and local doesn’t cut it
2015 – a new era in news begins. Just as cable television created a new product cycle in media, introducing brands like Discovery and CNN and HBO, so new digital brands like Vox and Buzzfeed and Reddit are rising on the Internet
There’s no Silicon Valley in Europe. Over the pond they take a different approach to technology development. It’s top-down versus […]
In 2018, more daily newspapers, by now out of cash and ideas, will be published only on Sundays, with news updates on online editions during the rest of the week
The secret to new product development in the Digital Age: Start small, fail early, fail often I’m going to let […]