Tag: digital innovation
My Spring 2021 $0.02 worth…
Everything happening in media right now, including the post-Trump slump in audiences, how CNN got lost, the big revenue challenge of newyorktimes.com, dialing up headlines for more clicks, the Washington Post technology strategy, the rebound in advertising, a confused Congress holds another hearing on social media, and how the newly-independent sovereign writer poses a threat to the companies they used to work for…
Small is Beautiful and Product is Everything
Everything that’s going on in the news business right now, from attempts to make Google and Facebook pay for linking to publisher websites, to the arrival of newsletter products in local markets, to the rise of the role of the news product manager, to subscription tax credits to support newspapers…in France, naturellement
Starting up
As local newspapers continue their fall to extinction, digital news start-ups are emerging to fill the market gap. But do they understand how the market for news has changed? And do they understand the process of building a start-up business in the digital age?
How well do you know your market?
The content management system is important. But the customer management system is critical
Local news, emerging from the ashes
– local news in a post-newspaper world
Why is marketing so important?
– because without an audience, you’re talking to yourself
You Gotta Pick Your Shots
Why digital advertising has failed to deliver on its original promise
Schädenfreude
The elementary mistake that destroyed one of the largest newspaper companies in the country
