To create a successful new product, you may not need an Elon Musk, but you do need someone with a strong personality. How do you manage them? How do you insert them effectively into your company?
Differentiating your product in the digital world is the ultimate marketing challenge in the digital world – and local doesn’t cut it
2015 – a new era in news begins. Just as cable television created a new product cycle in media, introducing brands like Discovery and CNN and HBO, so new digital brands like Vox and Buzzfeed and Reddit are rising on the Internet