Tag: digital advertising
This is a Stick-Up
Rupert Murdoch’s Wall Street Journal has adroitly managed the transition to digital. The London Times, not so much. His other newspapers around the world? Not at all. So, he’s leading the charge to hold Google and Facebook to ransom. Plus, as always, the latest update of interesting recent developments around the world of media…
My Spring 2021 $0.02 worth…
Everything happening in media right now, including the post-Trump slump in audiences, how CNN got lost, the big revenue challenge of newyorktimes.com, dialing up headlines for more clicks, the Washington Post technology strategy, the rebound in advertising, a confused Congress holds another hearing on social media, and how the newly-independent sovereign writer poses a threat to the companies they used to work for…
OK Boomer
Hey, there, millennial media person! Do you know what Customer Lifetime Value is and why it’s so important?
Bucking the herd, again
In 2018, digital publishers struggled again to make their advertising sales number. The problem is not the market share of Google and Facebook. The problem is the product, and the way it is sold. Here’s what to do about that…
The horse has bolted
Without access to your personal data, digital media companies cannot give you what you want – or make a buck
Shakeout?
the lessons in product positioning and advertising sales from the sudden shakeout in digital media
You Gotta Pick Your Shots
Why digital advertising has failed to deliver on its original promise
Schädenfreude
The elementary mistake that destroyed one of the largest newspaper companies in the country
The Heart of the Newspaper Problem
There is a level of fixed cost to newspaper publishing below which the business cannot be sustained
Cox, Tribune and a story of self-disruption
In the disruptive digital world, only cannibals survive It’s now fashionable to trot out the Harvard Business School thesis on […]
BlastofWinter 