Hey, there, millennial media person! Do you know what Customer Lifetime Value is and why it’s so important?
In 2018, digital publishers struggled again to make their advertising sales number. The problem is not the market share of Google and Facebook. The problem is the product, and the way it is sold. Here’s what to do about that…
the lessons in product positioning and advertising sales from the sudden shakeout in digital media
Why digital advertising has failed to deliver on its original promise
The elementary mistake that destroyed one of the largest newspaper companies in the country
There is a level of fixed cost to newspaper publishing below which the business cannot be sustained
In the disruptive digital world, only cannibals survive It’s now fashionable to trot out the Harvard Business School thesis on […]