Tag: digital advertising

Bucking the herd, again

In 2018, digital publishers struggled again to make their advertising sales number. The problem is not the market share of Google and Facebook. The problem is the product, and the way it is sold. Here’s what to do about that…

The horse has bolted

Without access to your personal data, digital media companies cannot give you what you want – or make a buck

Shakeout?

the lessons in product positioning and advertising sales from the sudden shakeout in digital media

You Gotta Pick Your Shots

Why digital advertising has failed to deliver on its original promise

Schädenfreude

The elementary mistake that destroyed one of the largest newspaper companies in the country

The Heart of the Newspaper Problem

There is a level of fixed cost to newspaper publishing below which the business cannot be sustained

Cox, Tribune and a story of self-disruption

In the disruptive digital world, only cannibals survive It’s now fashionable to trot out the Harvard Business School thesis on […]