Tag: differentiation

Why is marketing so important?

– because without an audience, you’re talking to yourself

You Gotta Pick Your Shots

Why digital advertising has failed to deliver on its original promise

“The Only Newspaper In The World That Gives A Damn About Yerington” or, The End of Local Media

Differentiating your product in the digital world is the ultimate marketing challenge in the digital world – and local doesn’t cut it

Can anyone be trusted?

Why you watch the news you watch and visit the news sites you visit

Nothing New Under the Sun

Digital news products face the same essential challenge of audience capture that traditional media faced