Tag: differentiation

Between a rock and a hard place

Traditional news monopolies had no incentive to invest in the art and science of creating user demand. So when the Internet arrived, users grabbed the chance to go to more interesting places. Can they be persuaded to come back?

Why is local news so boring?

There is an art to telling a story. Even a local news story can be rendered in an attractive way. So why isn’t it?

Shakeout?

the lessons in product positioning and advertising sales from the sudden shakeout in digital media

Bite the hand that feeds you

– why traditional media companies must set their digital ventures free

Why is marketing so important?

– because without an audience, you’re talking to yourself