Tag: differentiation

Why is local news so boring?

There is an art to telling a story. Even a local news story can be rendered in an attractive way. So why isn’t it?

Shakeout?

the lessons in product positioning and advertising sales from the sudden shakeout in digital media

Bite the hand that feeds you

– why traditional media companies must set their digital ventures free

Why is marketing so important?

– because without an audience, you’re talking to yourself

You Gotta Pick Your Shots

Why digital advertising has failed to deliver on its original promise