Tag: change management

Between a rock and a hard place

Traditional news monopolies had no incentive to invest in the art and science of creating user demand. So when the Internet arrived, users grabbed the chance to go to more interesting places. Can they be persuaded to come back?

Bite the hand that feeds you

– why traditional media companies must set their digital ventures free

Why is marketing so important?

– because without an audience, you’re talking to yourself

The challenge of managing agents of change. Or, Justine should know

To create a successful new product, you may not need an Elon Musk, but you do need someone with a strong personality. How do you manage them? How do you insert them effectively into your company?