Tag: Axios Local
The Age of the Skim
Back in the days of monopoly distribution, selling the news was a fantastic business. Local media outlets, with captive customers and competitive insulation, enjoyed profit margins as high as 25% or even higher. The internet dismantled their monopoly advantage. Now, offering general news like that is a shitty business. In a world where diversion is just a click or a swipe away, user engagement with general news products is irregular, with short, shallow usage sessions and erratic visit frequency. Smartphones have given birth to the Age of the Skim, which has made the engagement problem even worse. How to build audience by transforming skimmers into engaged customers with a predictable consumption habit is the singular challenge faced by media outlets today. The second challenge? Learning how to sell them, of course.
Plus, the fall 2021 update of the most interesting current developments in media…
Where’s the beef?
Five insights guaranteed to shortcut the path to profitability of any news start-up – they’re the basis of the playbook both Axios Local and 6AM City are using to fuel the rapid growth of their local offerings. Plus, the usual summary of the latest developments in digital media, from another epic Murdoch fail to Nextdoor’s public offering to the surprising resurgence of Yelp to a heartfelt memoriam for one of the last great newspaper editors…
BlastofWinter 