Tag: advertising

My Spring 2021 $0.02 worth…

Everything happening in media right now, including the post-Trump slump in audiences, how CNN got lost, the big revenue challenge of newyorktimes.com, dialing up headlines for more clicks, the Washington Post technology strategy, the rebound in advertising, a confused Congress holds another hearing on social media, and how the newly-independent sovereign writer poses a threat to the companies they used to work for…

OK Boomer

Hey, there, millennial media person! Do you know what Customer Lifetime Value is and why it’s so important?

Putting Humpty Dumpty together again

How to unpack the newspaper content bundle and reconstitute it as a local network of vertical news products. If newspapers don’t do this, someone else will

Bucking the herd, again

In 2018, digital publishers struggled again to make their advertising sales number. The problem is not the market share of Google and Facebook. The problem is the product, and the way it is sold. Here’s what to do about that…

The horse has bolted

Without access to your personal data, digital media companies cannot give you what you want – or make a buck

You Gotta Pick Your Shots

Why digital advertising has failed to deliver on its original promise

Not Much Has Changed Since I’ve Been Gone. Except for Just One Thing.

Giant digital news networks are rising – will any newspaper company be among them?

10 slides in 2 minutes

In just 10 slides and 2 minutes we show why newspapers capitulated to digital and what can be learned from it