Hey, there, millennial media person! Do you know what Customer Lifetime Value is and why it’s so important?
How to unpack the newspaper content bundle and reconstitute it as a local network of vertical news products. If newspapers don’t do this, someone else will
In 2018, digital publishers struggled again to make their advertising sales number. The problem is not the market share of Google and Facebook. The problem is the product, and the way it is sold. Here’s what to do about that…
Why digital advertising has failed to deliver on its original promise
Giant digital news networks are rising – will any newspaper company be among them?
In just 10 slides and 2 minutes we show why newspapers capitulated to digital and what can be learned from it
2015 – a new era in news begins. Just as cable television created a new product cycle in media, introducing brands like Discovery and CNN and HBO, so new digital brands like Vox and Buzzfeed and Reddit are rising on the Internet
There is a level of fixed cost to newspaper publishing below which the business cannot be sustained
In the disruptive digital world, only cannibals survive It’s now fashionable to trot out the Harvard Business School thesis on […]