Tag: advertising

Bucking the herd, again

In 2018, digital publishers struggled again to make their advertising sales number. The problem is not the market share of Google and Facebook. The problem is the product, and the way it is sold. Here’s what to do about that…

The horse has bolted

Without access to your personal data, digital media companies cannot give you what you want – or make a buck

You Gotta Pick Your Shots

Why digital advertising has failed to deliver on its original promise

Not Much Has Changed Since I’ve Been Gone. Except for Just One Thing.

Giant digital news networks are rising – will any newspaper company be among them?

10 slides in 2 minutes

In just 10 slides and 2 minutes we show why newspapers capitulated to digital and what can be learned from it

A new year – and a new era in news

2015 – a new era in news begins. Just as cable television created a new product cycle in media, introducing brands like Discovery and CNN and HBO, so new digital brands like Vox and Buzzfeed and Reddit are rising on the Internet

The Heart of the Newspaper Problem

There is a level of fixed cost to newspaper publishing below which the business cannot be sustained

Cox, Tribune and a story of self-disruption

In the disruptive digital world, only cannibals survive It’s now fashionable to trot out the Harvard Business School thesis on […]