“The Only Newspaper In The World That Gives A Damn About Yerington” or, The End of Local Media

Differentiating your product in the digital world is the ultimate marketing challenge in the digital world – and local doesn’t cut it

It’s tough being the boss

Digital First Media and McClatchy, the second and third-largest newspaper holding companies, are going south fast. What happened?

10 slides in 2 minutes

In just 10 slides and 2 minutes we show why newspapers capitulated to digital and what can be learned from it

Can anyone be trusted?

Why you watch the news you watch and visit the news sites you visit

Pimping

Too much of the news web is a remix – because good journalism costs money

A new year – and a new era in news

2015 – a new era in news begins. Just as cable television created a new product cycle in media, introducing brands like Discovery and CNN and HBO, so new digital brands like Vox and Buzzfeed and Reddit are rising on the Internet