Why is marketing so important?
– because without an audience, you’re talking to yourself
You Gotta Pick Your Shots
Why digital advertising has failed to deliver on its original promise
Not Much Has Changed Since I’ve Been Gone. Except for Just One Thing.
Giant digital news networks are rising – will any newspaper company be among them?
Schädenfreude
The elementary mistake that destroyed one of the largest newspaper companies in the country
The challenge of managing agents of change. Or, Justine should know
To create a successful new product, you may not need an Elon Musk, but you do need someone with a strong personality. How do you manage them? How do you insert them effectively into your company?
The Times and Facebook – it doesn’t really change a thing
The Times and Facebook are exploring a joint venture. But without refreshing the product for a new, younger audience, the Times will still find itself stuck in the same old newspaper demo – and that audience is leaving, one way or another
“The Only Newspaper In The World That Gives A Damn About Yerington” or, The End of Local Media
Differentiating your product in the digital world is the ultimate marketing challenge in the digital world – and local doesn’t cut it
It’s tough being the boss
Digital First Media and McClatchy, the second and third-largest newspaper holding companies, are going south fast. What happened?
