Why is local news so boring?
There is an art to telling a story. Even a local news story can be rendered in an attractive way. So why isn’t it?
The horse has bolted
Without access to your personal data, digital media companies cannot give you what you want – or make a buck
Shakeout?
the lessons in product positioning and advertising sales from the sudden shakeout in digital media
Bite the hand that feeds you
– why traditional media companies must set their digital ventures free
Local news, emerging from the ashes
– local news in a post-newspaper world
The Media System is Broken
– and only you can save it
When the circus came to town
– bad things happen when the status quo rules
Why is marketing so important?
– because without an audience, you’re talking to yourself
