Why is marketing so important?
– because without an audience, you’re talking to yourself
You Gotta Pick Your Shots
Why digital advertising has failed to deliver on its original promise
Not Much Has Changed Since I’ve Been Gone. Except for Just One Thing.
Giant digital news networks are rising – will any newspaper company be among them?
Schädenfreude
The elementary mistake that destroyed one of the largest newspaper companies in the country
The challenge of managing agents of change. Or, Justine should know
To create a successful new product, you may not need an Elon Musk, but you do need someone with a strong personality. How do you manage them? How do you insert them effectively into your company?
The Times and Facebook – it doesn’t really change a thing
The Times and Facebook are exploring a joint venture. But without refreshing the product for a new, younger audience, the Times will still find itself stuck in the same old newspaper demo – and that audience is leaving, one way or another
“The Only Newspaper In The World That Gives A Damn About Yerington” or, The End of Local Media
Differentiating your product is the ultimate marketing challenge in the digital world – and local doesn’t cut it
It’s tough being the boss
Digital First Media and McClatchy, the second and third-largest newspaper holding companies, are going south fast. What happened?
10 slides in 2 minutes
In just 10 slides and 2 minutes we show why newspapers capitulated to digital and what can be learned from it
Can anyone be trusted?
Why you watch the news you watch and visit the news sites you visit
Pimping
Too much of the news web is a remix – because good journalism costs money
A new year – and a new era in news
2015 – a new era in news begins. Just as cable television created a new product cycle in media, introducing brands like Discovery and CNN and HBO, so new digital brands like Vox and Buzzfeed and Reddit are rising on the Internet
Tener el martillo sin la una. To have the hammer without the nail.
There’s no Silicon Valley in Europe. Over the pond they take a different approach to technology development. It’s top-down versus […]
Nothing New Under the Sun
Digital news products face the same essential challenge of audience capture that traditional media faced
The Heart of the Newspaper Problem
There is a level of fixed cost to newspaper publishing below which the business cannot be sustained
The Sayonara Strategy: How Newspapers Will Fade Away
In 2018, more daily newspapers, by now out of cash and ideas, will be published only on Sundays, with news updates on online editions during the rest of the week
Cox, Tribune and a story of self-disruption
In the disruptive digital world, only cannibals survive It’s now fashionable to trot out the Harvard Business School thesis on […]
Digital First Media – the end of the beginning
This is a great time to be in the news business – if you’re not a newspaper. Andreessen Horowitz just […]
Owning Your Own Destruction
Business synergy is a myth – chasing it is fruitless An established company is always tempted to position a new […]
Go as far as you can see – then you’ll be able to see farther
The secret to new product development in the Digital Age: Start small, fail early, fail often I’m going to let […]
The Future of the News Business: A Monumental Twitter Stream All in One Place
The extinction of newspapers does not mean the end of journalism, just the end of journalism as we know it…
Success Can Be Fatal
Any business leader worried about the future must build a culture that welcomes it For newspapers, the Internet offered one […]
Taking on the Oracle of Omaha – or have I lost my mind?
Berkshire Hathaway owns railcars as well as newspapers. Is their decline faster than he thought it would be?
Keeping Your Head Straight
It’s never the technology that’s important. It’s the market and economic forces driving it that matter the most Newspaper companies […]
Hubris Is Blinding
A simple rule of basic management: Under-estimate your own market position and over-estimate the competition Newspaper companies don’t have an […]
But who will keep them honest if newspapers die?
If you lose contact with your market, you will be superseded by new competitors. Without distressed debt specialists looking for […]
It’s What I Do
In any business, operating performance is a function of organizational culture. QED. We’ve all got stories about crazed managers and […]
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