Category: Newspaper extinction

The horse has bolted

Without access to your personal data, digital media companies cannot give you what you want – or make a buck

Why is marketing so important?

– because without an audience, you’re talking to yourself

You Gotta Pick Your Shots

Why digital advertising has failed to deliver on its original promise

Schädenfreude

The elementary mistake that destroyed one of the largest newspaper companies in the country

The Times and Facebook – it doesn’t really change a thing

The Times and Facebook are exploring a joint venture. But without refreshing the product for a new, younger audience, the Times will still find itself stuck in the same old newspaper demo – and that audience is leaving, one way or another

“The Only Newspaper In The World That Gives A Damn About Yerington” or, The End of Local Media

Differentiating your product is the ultimate marketing challenge in the digital world – and local doesn’t cut it