Category: Newspaper extinction
The horse has bolted
Without access to your personal data, digital media companies cannot give you what you want – or make a buck
Local news, emerging from the ashes
– local news in a post-newspaper world
When the circus came to town
– bad things happen when the status quo rules
Why is marketing so important?
– because without an audience, you’re talking to yourself
You Gotta Pick Your Shots
Why digital advertising has failed to deliver on its original promise
Schädenfreude
The elementary mistake that destroyed one of the largest newspaper companies in the country
The Times and Facebook – it doesn’t really change a thing
The Times and Facebook are exploring a joint venture. But without refreshing the product for a new, younger audience, the Times will still find itself stuck in the same old newspaper demo – and that audience is leaving, one way or another
“The Only Newspaper In The World That Gives A Damn About Yerington” or, The End of Local Media
Differentiating your product is the ultimate marketing challenge in the digital world – and local doesn’t cut it
