Category: Newspaper extinction

Why is marketing so important?

– because without an audience, you’re talking to yourself

You Gotta Pick Your Shots

Why digital advertising has failed to deliver on its original promise

Schädenfreude

The elementary mistake that destroyed one of the largest newspaper companies in the country

The Times and Facebook – it doesn’t really change a thing

The Times and Facebook are exploring a joint venture. But without refreshing the product for a new, younger audience, the Times will still find itself stuck in the same old newspaper demo – and that audience is leaving, one way or another

“The Only Newspaper In The World That Gives A Damn About Yerington” or, The End of Local Media

Differentiating your product in the digital world is the ultimate marketing challenge in the digital world – and local doesn’t cut it

Taking on the Oracle of Omaha – or have I lost my mind?

Berkshire Hathaway owns railcars as well as newspapers. Is their decline faster than he thought it would be?

It’s What I Do

In any business, operating performance is a function of organizational culture. QED. We’ve all got stories about crazed managers and […]