Category: Newspaper extinction

Between a rock and a hard place

Traditional news monopolies had no incentive to invest in the art and science of creating user demand. So when the Internet arrived, users grabbed the chance to go to more interesting places. Can they be persuaded to come back?

The horse has bolted

Without access to your personal data, digital media companies cannot give you what you want – or make a buck

Why is marketing so important?

– because without an audience, you’re talking to yourself

You Gotta Pick Your Shots

Why digital advertising has failed to deliver on its original promise

Schädenfreude

The elementary mistake that destroyed one of the largest newspaper companies in the country

The Times and Facebook – it doesn’t really change a thing

The Times and Facebook are exploring a joint venture. But without refreshing the product for a new, younger audience, the Times will still find itself stuck in the same old newspaper demo – and that audience is leaving, one way or another