Category: Newspaper extinction

The luckiest guy on the planet

the story behind the bankruptcy of one of America’s largest newspaper companies — and why other newspaper companies are zombies, too

How well do you know your market?

The content management system is important. But the customer management system is critical

OK Boomer

Hey, there, millennial media person! Do you know what Customer Lifetime Value is and why it’s so important?

Putting Humpty Dumpty together again

How to unpack the newspaper content bundle and reconstitute it as a local network of vertical news products. If newspapers don’t do this, someone else will

Between a rock and a hard place

Traditional news monopolies had no incentive to invest in the art and science of creating user demand. So when the Internet arrived, users grabbed the chance to go to more interesting places. Can they be persuaded to come back?

The horse has bolted

Without access to your personal data, digital media companies cannot give you what you want – or make a buck