Predictable profitability is fatal without leadership committed to continuously challenging the assumptions on which it is based. You can’t do that if you don’t know how to build an open-minded and competitive culture
the story behind the bankruptcy of one of America’s largest newspaper companies — and why other newspaper companies are zombies, too
The content management system is important. But the customer management system is critical
Hey, there, millennial media person! Do you know what Customer Lifetime Value is and why it’s so important?
How to unpack the newspaper content bundle and reconstitute it as a local network of vertical news products. If newspapers don’t do this, someone else will
Traditional news monopolies had no incentive to invest in the art and science of creating user demand. So when the Internet arrived, users grabbed the chance to go to more interesting places. Can they be persuaded to come back?