Category: Newspaper extinction

OK Boomer

Hey, there, millennial media person! Do you know what Customer Lifetime Value is and why it’s so important?

Putting Humpty Dumpty together again

How to unpack the newspaper content bundle and reconstitute it as a local network of vertical news products. If newspapers don’t do this, someone else will

Between a rock and a hard place

Traditional news monopolies had no incentive to invest in the art and science of creating user demand. So when the Internet arrived, users grabbed the chance to go to more interesting places. Can they be persuaded to come back?

The horse has bolted

Without access to your personal data, digital media companies cannot give you what you want – or make a buck

Why is marketing so important?

– because without an audience, you’re talking to yourself

You Gotta Pick Your Shots

Why digital advertising has failed to deliver on its original promise