Category: local news transition
This is a Stick-Up
Rupert Murdoch’s Wall Street Journal has adroitly managed the transition to digital. The London Times, not so much. His other newspapers around the world? Not at all. So, he’s leading the charge to hold Google and Facebook to ransom. Plus, as always, the latest update of interesting recent developments around the world of media…
Living in LaLa Land
The herd is almost always wrong. It seeks safety in numbers because it is lazy, and terrified of an original idea. Independence could get you killed. That’s why conventional thinking can cripple an established business. This examination of the editorial process inside news companies is a call for change based on new product and market thinking. Plus, the latest update on new developments across the world of media
Small is Beautiful and Product is Everything
Everything that’s going on in the news business right now, from attempts to make Google and Facebook pay for linking to publisher websites, to the arrival of newsletter products in local markets, to the rise of the role of the news product manager, to subscription tax credits to support newspapers…in France, naturellement
Starting up
As local newspapers continue their fall to extinction, digital news start-ups are emerging to fill the market gap. But do they understand how the market for news has changed? And do they understand the process of building a start-up business in the digital age?
Culture Clash
Predictable profitability is fatal without leadership committed to continuously challenging the assumptions on which it is based. You can’t do that if you don’t know how to build an open-minded and competitive culture
The luckiest guy on the planet
the story behind the bankruptcy of one of America’s largest newspaper companies — and why other newspaper companies are zombies, too
How well do you know your market?
The content management system is important. But the customer management system is critical
OK Boomer
Hey, there, millennial media person! Do you know what Customer Lifetime Value is and why it’s so important?
Putting Humpty Dumpty together again
How to unpack the newspaper content bundle and reconstitute it as a local network of vertical news products. If newspapers don’t do this, someone else will
Between a rock and a hard place
Traditional news monopolies had no incentive to invest in the art and science of creating user demand. So when the Internet arrived, users grabbed the chance to go to more interesting places. Can they be persuaded to come back?
The horse has bolted
Without access to your personal data, digital media companies cannot give you what you want – or make a buck
Local news, emerging from the ashes
– local news in a post-newspaper world
When the circus came to town
– bad things happen when the status quo rules
Why is marketing so important?
– because without an audience, you’re talking to yourself
You Gotta Pick Your Shots
Why digital advertising has failed to deliver on its original promise
Schädenfreude
The elementary mistake that destroyed one of the largest newspaper companies in the country
The Times and Facebook – it doesn’t really change a thing
The Times and Facebook are exploring a joint venture. But without refreshing the product for a new, younger audience, the Times will still find itself stuck in the same old newspaper demo – and that audience is leaving, one way or another
“The Only Newspaper In The World That Gives A Damn About Yerington” or, The End of Local Media
Differentiating your product is the ultimate marketing challenge in the digital world – and local doesn’t cut it
Taking on the Oracle of Omaha – or have I lost my mind?
Berkshire Hathaway owns railcars as well as newspapers. Is their decline faster than he thought it would be?
It’s What I Do
In any business, operating performance is a function of organizational culture. QED. We’ve all got stories about crazed managers and […]
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