the lessons in product positioning and advertising sales from the sudden shakeout in digital media
– bad things happen when the status quo rules
Giant digital news networks are rising – will any newspaper company be among them?
The elementary mistake that destroyed one of the largest newspaper companies in the country
To create a successful new product, you may not need an Elon Musk, but you do need someone with a strong personality. How do you manage them? How do you insert them effectively into your company?
Digital First Media and McClatchy, the second and third-largest newspaper holding companies, are going south fast. What happened?
In just 10 slides and 2 minutes we show why newspapers capitulated to digital and what can be learned from it