Category: Future of news
The Times and Facebook – it doesn’t really change a thing
The Times and Facebook are exploring a joint venture. But without refreshing the product for a new, younger audience, the Times will still find itself stuck in the same old newspaper demo – and that audience is leaving, one way or another
“The Only Newspaper In The World That Gives A Damn About Yerington” or, The End of Local Media
Differentiating your product in the digital world is the ultimate marketing challenge in the digital world – and local doesn’t cut it
10 slides in 2 minutes
In just 10 slides and 2 minutes we show why newspapers capitulated to digital and what can be learned from it
Can anyone be trusted?
Why you watch the news you watch and visit the news sites you visit
Pimping
Too much of the news web is a remix – because good journalism costs money
A new year – and a new era in news
2015 – a new era in news begins. Just as cable television created a new product cycle in media, introducing brands like Discovery and CNN and HBO, so new digital brands like Vox and Buzzfeed and Reddit are rising on the Internet
Tener el martillo sin la una. To have the hammer without the nail.
There’s no Silicon Valley in Europe. Over the pond they take a different approach to technology development. It’s top-down versus […]
Nothing New Under the Sun
Digital news products face the same essential challenge of audience capture that traditional media faced
