Category: future of news
Local news, emerging from the ashes
– local news in a post-newspaper world
The Media System is Broken
– and only you can save it
Why is marketing so important?
– because without an audience, you’re talking to yourself
You Gotta Pick Your Shots
Why digital advertising has failed to deliver on its original promise
Not Much Has Changed Since I’ve Been Gone. Except for Just One Thing.
Giant digital news networks are rising – will any newspaper company be among them?
The Times and Facebook – it doesn’t really change a thing
The Times and Facebook are exploring a joint venture. But without refreshing the product for a new, younger audience, the Times will still find itself stuck in the same old newspaper demo – and that audience is leaving, one way or another
“The Only Newspaper In The World That Gives A Damn About Yerington” or, The End of Local Media
Differentiating your product is the ultimate marketing challenge in the digital world – and local doesn’t cut it
10 slides in 2 minutes
In just 10 slides and 2 minutes we show why newspapers capitulated to digital and what can be learned from it
