Category: Future of news

The horse has bolted

Without access to your personal data, digital media companies cannot give you what you want – or make a buck

Shakeout?

the lessons in product positioning and advertising sales from the sudden shakeout in digital media

Bite the hand that feeds you

– why traditional media companies must set their digital ventures free

Why is marketing so important?

– because without an audience, you’re talking to yourself

You Gotta Pick Your Shots

Why digital advertising has failed to deliver on its original promise

Not Much Has Changed Since I’ve Been Gone. Except for Just One Thing.

Giant digital news networks are rising – will any newspaper company be among them?