Category: Future of news

Why is marketing so important?

– because without an audience, you’re talking to yourself

You Gotta Pick Your Shots

Why digital advertising has failed to deliver on its original promise

Not Much Has Changed Since I’ve Been Gone. Except for Just One Thing.

Giant digital news networks are rising – will any newspaper company be among them?

The Times and Facebook – it doesn’t really change a thing

The Times and Facebook are exploring a joint venture. But without refreshing the product for a new, younger audience, the Times will still find itself stuck in the same old newspaper demo – and that audience is leaving, one way or another

“The Only Newspaper In The World That Gives A Damn About Yerington” or, The End of Local Media

Differentiating your product in the digital world is the ultimate marketing challenge in the digital world – and local doesn’t cut it

10 slides in 2 minutes

In just 10 slides and 2 minutes we show why newspapers capitulated to digital and what can be learned from it