Category: Business culture
Bucking the herd, again
In 2018, digital publishers struggled again to make their advertising sales number. The problem is not the market share of Google and Facebook. The problem is the product, and the way it is sold. Here’s what to do about that…
Between a rock and a hard place
Traditional news monopolies had no incentive to invest in the art and science of creating user demand. So when the Internet arrived, users grabbed the chance to go to more interesting places. Can they be persuaded to come back?
Why is local news so boring?
There is an art to telling a story. Even a local news story can be rendered in an attractive way. So why isn’t it?
The horse has bolted
Without access to your personal data, digital media companies cannot give you what you want – or make a buck
Bite the hand that feeds you
– why traditional media companies must set their digital ventures free
The Media System is Broken
– and only you can save it
When the circus came to town
– bad things happen when the status quo rules
Schädenfreude
The elementary mistake that destroyed one of the largest newspaper companies in the country
