Category: Business culture

Small is Beautiful and Product is Everything

Everything that’s going on in the news business right now, from attempts to make Google and Facebook pay for linking to publisher websites, to the arrival of newsletter products in local markets, to the rise of the role of the news product manager, to subscription tax credits to support newspapers…in France, naturellement

Starting up

As local newspapers continue their fall to extinction, digital news start-ups are emerging to fill the market gap. But do they understand how the market for news has changed? And do they understand the process of building a start-up business in the digital age?

Culture Clash

Predictable profitability is fatal without leadership committed to continuously challenging the assumptions on which it is based. You can’t do that if you don’t know how to build an open-minded and competitive culture

Breaking the stranglehold on the news

Newspapers are dying and digital news companies are struggling because their newsrooms either refuse to listen to the markets they serve — or don’t know how to. In the age of data, they’re flying blind. It’s time for a new generation of news product specialists…

How well do you know your market?

The content management system is important. But the customer management system is critical

OK Boomer

Hey, there, millennial media person! Do you know what Customer Lifetime Value is and why it’s so important?

Pravda, the U.S.A. edition

Fox News Channel hosts are brazen in their allegiance to Trump and his agenda. It’s as if they work for Pravda, the mouthpiece of the politburo. But behind their pretense of objectivity, mainstream media is no less biased

Bucking the herd, again

In 2018, digital publishers struggled again to make their advertising sales number. The problem is not the market share of Google and Facebook. The problem is the product, and the way it is sold. Here’s what to do about that…