All posts by Peter M. Winter

Peter is a traditional media veteran and a digital media pioneer. He is an active angel investor and occasional consultant. He advises established companies on cultural regeneration and also consults to digital start-ups, helping them incorporate management process without sacrificing speed. He holds five technology patents. Peter is an award-winning public speaker and writer. His new book "Cowboys and Cannibals," will be published soon - it is the ultimate insider account of the battle to find a digital future for newspapers when the Internet came to town. He blogs on media and leadership here at blastofwinter.com and publishes his unconventional ideas about management on his LinkedIn page: https://www.linkedin.com/in/peter-winter-92b69033/ His collection of short stories can be found at medium.com/peter-winters-life-of-fiction

Why is marketing so important?

– because without an audience, you’re talking to yourself

You Gotta Pick Your Shots

Why digital advertising has failed to deliver on its original promise

Not Much Has Changed Since I’ve Been Gone. Except for Just One Thing.

Giant digital news networks are rising – will any newspaper company be among them?

Schädenfreude

The elementary mistake that destroyed one of the largest newspaper companies in the country

The challenge of managing agents of change. Or, Justine should know

To create a successful new product, you may not need an Elon Musk, but you do need someone with a strong personality. How do you manage them? How do you insert them effectively into your company?

The Times and Facebook – it doesn’t really change a thing

The Times and Facebook are exploring a joint venture. But without refreshing the product for a new, younger audience, the Times will still find itself stuck in the same old newspaper demo – and that audience is leaving, one way or another