In an earlier post in January 2015 we referred to our presentation, “What Happened to Newspapers?” In just 10 slides it explains why newspapers capitulated to the digital competition and what can be learned from it – and not once do we use the word “disruption.”
We use the presentation in our work with client management groups as a kick-starter for discussion about the cultural shortcomings that prevented newspapers and other incumbents from adapting to the digital threat – and opportunity.
Since we referenced the presentation, it has been downloaded more than 500 times – so we thought we should post it separately.
It’s rendered in pdf format. Here it is: pwinterco what happened to newspapers presentation
Hope you like it.