In an earlier post in January 2015 we referred to our presentation, “What Happened to Newspapers?” In just 10 slides it explains why newspapers capitulated to the digital competition and what can be learned from it – and not once do we use the word “disruption.”

We use the presentation in our work with client management groups as a kick-starter for discussion about the cultural shortcomings that prevented newspapers and other incumbents from adapting to the digital threat – and opportunity.

Since we referenced the presentation, it has been downloaded more than 500 times – so we thought we should post it separately.

It’s rendered in pdf format. Here it is: pwinterco what happened to newspapers presentation

Hope you like it.

Posted by Peter M. Winter

Peter is a traditional media veteran and a digital media pioneer. He is an active angel investor and occasional consultant. He advises established companies on cultural regeneration and also consults to digital start-ups, helping them incorporate management process without sacrificing speed. He holds five technology patents. Peter is an award-winning public speaker and writer. His new book, "The Cannibal in the Room," will be published soon — it is the ultimate insider account of the battle to find a digital future for newspapers when the Internet came to town. He blogs on media and leadership here at and publishes his unconventional ideas about management on his LinkedIn page: His collection of short stories can be found at

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