Why is marketing so important?

– because without an audience, you’re talking to yourself

Happy Sales

You Gotta Pick Your Shots

Why digital advertising has failed to deliver on its original promise

First blog 2016
The tools of the trade / Shutterstock


The elementary mistake that destroyed one of the largest newspaper companies in the country

Elon Musk

The challenge of managing agents of change. Or, Justine should know

To create a successful new product, you may not need an Elon Musk, but you do need someone with a strong personality. How do you manage them? How do you insert them effectively into your company?

Social image

The Times and Facebook – it doesn’t really change a thing

The Times and Facebook are exploring a joint venture. But without refreshing the product for a new, younger audience, the Times will still find itself stuck in the same old newspaper demo – and that audience is leaving, one way or another