All I Want Is The Truth, Just Give Me The Truth / Shutterstock
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Audience

Why is marketing so important?

– because without an audience, you’re talking to yourself

Happy Sales

You Gotta Pick Your Shots

Why digital advertising has failed to deliver on its original promise

First blog 2016

Not Much Has Changed Since I’ve Been Gone. Except for Just One Thing.

Giant digital news networks are rising – will any newspaper company be among them?

The tools of the trade / Shutterstock

Schädenfreude

The elementary mistake that destroyed one of the largest newspaper companies in the country